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Advanced Doors AR Experience

Category: Augmented Reality, Immersive Brand Experience
Tools Used:
3D Modeling Software, AR Development Tools, Adobe Photoshop, Motion Graphics Tools, Video Editing Software 

The Advanced Doors Augmented Reality Experience delivers an inventive and engaging augmented reality (AR) experience by providing users with an engaging visual experience that combines their actual surroundings with an abstract futuristic environment created by combining the real world around you with digital environments. The large primary focus of this project is to develop an interactive, contemporary, and memorable branded experience. The AR effect will offer the user a new digital environment through dynamic scenes. Stylized transitions and distinct branding and images are resulting in a unique digital environment that draws attention and creates increased user interaction.

  • AR Immersive Environment: A visually rich AR environment that incorporates digital space with real-world objects. 
  • AR Brand Visual Identity: Strong symbolic representation throughout the entire experience that helps identify the brand.
  • AR Interactive Scene: The graphic flow of movement through space will provide continued ease of view. 

Process

The goal in developing the AR effect for this project was to create an experience through visual storytelling that felt both like a futuristic experience as well as representative of the brand. The process for building the AR effect started with developing an overall concept and visual direction, along with a set of suggested branded elements for the visual aspect of the AR effect. Then, we created a 3D environment for the AR effect, completing an AR composition to provide a smooth transition from a physical to a digital design environment. 

Once we had completed the core structure of the project, we added the visual elements (lighting, texture, and motion effects) that helped to embellish the overall audience’s immersive experience. Finally, we worked on finalizing the presentation of the AR effect, developing scene flow, and overall enhancing the audience experience throughout the breadth of the AR effects.

We were blown away by the creativity and visual experience that the AR Effect provided us. The AR Experience is very modern, immersive, and beautifully crafted; it conveys the brand to the audience in a very memorable and innovative way.

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